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Conversion Optimization Specialist

Location: 
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Req. ID: 
HS2021-123
As a Conversion Optimization Specialist at our company, you will be responsible for managing, testing, and implementing conversion points in the marketing funnel.

Who We Are

HeadSpin is a startup organization, and we are revolutionizing the way developers test, monitor and optimize their applications. The company is building a first-of-its-kind global mobile device cloud platform that allows apps to instantaneously run on real devices across global mobile carrier networks. HeadSpin provides powerful, actionable data which pinpoint any problems in the app and enable developers to fix these issues before launch. HeadSpin integrates seamlessly with your development workflow and requires no changes to your app. The HeadSpin mobile platform is now in 80 countries and 140 cities worldwide, supporting over several hundred cellular networks and over 2,000 mobile devices. Using HeadSpin’s service, developers can launch products with the confidence that their applications will work in all the conditions that their users will experience. HeadSpin is funded by Google Ventures, Nexus Venture Partners, ICONIC , Danhua Capital, and other blue-chip investors.

About The Role

We are seeking an experienced Conversion Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist at our company, you will be responsible for managing, testing, and implementing conversion points in the marketing funnel.

What You’ll Do

  • Manage key conversion points in the marketing funnel.
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
  • A/B test and continually measure the performance of CTAs.
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path.
  • Optimize our marketing’s conversion paths.
  • Increase conversion rates and drive marketing-qualified leads for our sales team.
  • Optimize the lead-to-customer conversion rate.
  • Increase funnel marketing efficiencies.

What You Need

  • BA/BS or equivalent working experience.
  • Past experience with web analytics, A/B testing, and inbound marketing tactics.
  • Proficient in using smart CTAs and smart form features to optimize for the lifecycle stage and progressively profile our leads.
  • Good time-management skills.
  • Ability to multi-task.
  • Strong interpersonal and communication skills.
  • Critical-thinker and problem-solver.

COVID-19 Response

All of our employees are currently working from home and will be for the foreseeable future. We look forward to seeing everyone in-office when it’s safe to return.

Diversity and
Inclusion

We strongly value building a company where everyone feels safe, welcome, and supported to achieve their professional goals. We strive to build an inclusive environment, where every person is encouraged to bring their whole self to work. We want to make sure that our attitudes and processes support a team from diverse backgrounds and experiences.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
HeadSpin has a diverse work space.
HeadSpin employees are diverse and work together in unity.HeadSpin employees at the workshop.