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Demand Generation Leader - Enterprise ABM

Location: 
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Req. ID: 
HS2021-33
You will be joining a unique team. People who succeed at HeadSpin have a sense of urgency, a lot of initiative, a commitment to customer success, and enthusiasm about pushing the edge…

Who We Are

HeadSpin is a startup organization, and we are revolutionizing the way developers test, monitor and optimize their applications. The company is building a first-of-its-kind global mobile device cloud platform that allows apps to instantaneously run on real devices across global mobile carrier networks. HeadSpin provides powerful, actionable data which pinpoint any problems in the app and enable developers to fix these issues before launch. HeadSpin integrates seamlessly with your development workflow and requires no changes to your app. The HeadSpin mobile platform is now in 80 countries and 140 cities worldwide, supporting over several hundred cellular networks and over 2,000 mobile devices. Using HeadSpin’s service, developers can launch products with the confidence that their applications will work in all the conditions that their users will experience. HeadSpin is funded by Google Ventures, Nexus Venture Partners, ICONIC , Danhua Capital, and other blue-chip investors.

About the Role

HeadSpin is seeking a highly motivated Demand Generation Leader - Enterprise ABM to add to its talented team of professionals. These individuals will be motivated, hungry and passionate about driving new demand from Top Enterprise Target accounts in the US and UK and other strategic markets for HeadSpin. This role requires at least 5-10 years of marketing experience, including with substantial time with Global B2B SaaS organisations.

You will be joining a unique team. People who succeed at HeadSpin have a sense of urgency, a lot of initiative, a commitment to customer success, and enthusiasm about pushing the edge… as well as a sense of humor. We provide interesting work, a great product, new things to learn, and the freedom to make the job work the way you like it. A strong work ethic and a drive to produce results are essential.

What You'll Do

  • Develop and execute demand generation and community building campaigns across various channels (email, website, social, paid media, events).
  • Drive and take ownership for ABM and Top of Funnel lead generation with our Top Enterprise Target accounts - both existing and new.
  • Understand where our ICP (or equivalent)  go to find information and how they network.
  • Provide insights on the development of marketing assets, collateral, client case studies and other campaign materials for our lead generation efforts and events.
  • Develop a deep understanding of our customers, products and the buyer's journey.
  • Configure and build campaigns and execute A/B tests to increase success rates.
  • Measure, analyze, report and evaluate campaign performance and fine-tune to increase conversion rates.
  • Set targets and goals and plans for demand generation marketing goals to meet business and sales strategy.
  • Integrate and collaborate with sales and marketing colleagues to drive high performance.
  • Manage and coach a diverse global marketing team.
  • Be a coach as well as player and personally contribute towards the KPIs.
  • Keep the demand generation budget optimised to maximise ROI.
  • Use data and reports to make evidence-based decisions.
  • Stay up to date with the latest marketing technology & tools and leading practices.

What You Need

  • Currently operating as a demand generation leader for a B2B SaaS company.
  • US marketing with experience of driving pipeline growth markets in Enterprise Target Accounts (additional experience in the UK and APAC most helpful).
  • Knowledge and experience of ABM to ICP in enterprise accounts across the following verticals - Digital natives, Telco, Media & Entertainment, Gaming, Auto, BFSI.
  • Ability to communicate, present and influence all levels of the organization, including executive and C-level.
  • Proven ability to drive the demand generation process from plan to close.
  • Experience developing compelling messaging and voice across all digital channels - collaborating with external partners, sales teams and other internal cross-functional stakeholders to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along the buyer's journey.
  • Experience with CMS, CRM, marketing automation tools and analytic platforms.
  • Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions.
  • Hands-on experience with lead reporting, and analysis.
  • Bachelor's or Master's Degree in Marketing or equivalent experience.

COVID-19 Response

All of our employees are currently working from home and will be for the foreseeable future. We look forward to seeing everyone in-office when it’s safe to return.

Diversity and
Inclusion

We strongly value building a company where everyone feels safe, welcome, and supported to achieve their professional goals. We strive to build an inclusive environment, where every person is encouraged to bring their whole self to work. We want to make sure that our attitudes and processes support a team from diverse backgrounds and experiences.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
HeadSpin has a diverse work space.
HeadSpin employees are diverse and work together in unity.HeadSpin employees at the workshop.