Jam City is a Los Angeles-based mobile game developer, known for top grossing mobile games — like Cookie Jam (a Facebook “Game of the Year” winner) and Panda Pop — enjoyed by millions of players worldwide. Jam City has more than 500 employees across studios in Los Angeles (HQ), San Francisco, San Diego, Bogota and Buenos Aires.
Mobile gaming experiences must be seamless in order to maintain an engaged user base; bad user experiences mean lost revenue. Jam City’s games must provide exceptional user experiences as soon as they are deployed. However, testing the users’ experience in diverse locations around the world proved to be a large challenge.
HeadSpin provides Jam City with an innovative testing platform that lets the company improve user experience around the world.
HeadSpin devices are deployed in locations around the world to perform user experience testing for Jam City's mobile games. Tests are conducted on various networks using real Apple, Samsung and Google Pixel devices.
Test on real networks, using real devices
With 22,000 real, SIM-card equipped devices in more than 150 locations globally, HeadSpin allows Jam City to test real-life performance of their apps anywhere in the world. Jam City no longer has to rely on simulations or tests conducted in another part of the world to determine whether an game will work. When Jam City wants to deploy a game into a new region, they can do so with confidence that their app has been tested and will work seamlessly.
Detailed understanding of performance
Rather than relinquishing power to a group of third party test contractors, HeadSpin gives Jam City engineers the ability to conduct real-time tests themselves. HeadSpin allows Jam City to obtain a thorough real world understanding of their app performance, so they can diagnose performance and customer experience issues of critical user flows, easily reproduce bugs with visibility into specific background issues causing the bugs and identify the highest priority issues to fix — whether its with server, CDN, network, device, or application.
Seeing is believing
HeadSpin provides Jam City engineers with a powerful one-two punch. In addition to detailed logs and critical insights about issues, HeadSpin provides recorded UX sessions to help engineers understand aspects of the user’s experience that might be difficult to quantify.
Improved user experience, improved revenue stream
For in app purchases, HeadSpin allowed Jam City to make changes that allowed in-app purchases to work correctly — charging them directly to the user’s carrier bill. Prior to HeadSpin, testing these transactions on Orange’s network in Egypt and Ex-Telecom’s network in Malaysia relied on problematic SDK integrations. HeadSpin’s simple, intuitive platform allowed Jam City to perform this crucial testing — which ultimately lead to a more streamlined purchase experience for the user (and additional revenue for Jam City).