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Meeting Global Consumer Application Performance Expectations

July 21, 2021
Steve McNickle
Sai Kodali

As organizations race to deploy mobile and web applications with market-leading features, there is the continual challenge to assure a fluid, performant digital engagement with their consumers. This is particularly so with interactive or media-rich applications, those utilizing 3rd party SDK and API components, and those with a global reach. Many new opportunities are also arising due to new technologies such as 5G, which also bring additional variations that will affect customer experience.

In this session from UNICOM’s virtual conference Agile, DevOps, and Testing: New Directions in Methods and Tools, Steve McNickle (Business Director EMEA at HeadSpin) and Sai Kodali (QA Lead at Philip Morris International) investigate the challenges and associated automated approaches to exploit the opportunities with the desired consumer engagement.