HeadSpin for Telecom

Learn how HeadSpin works with telcos and large organizations around the world to monitor and improve 5G user experience, improve OTT streaming experience, test data and messaging services, validate device compatibility, and deploy software at the edge.

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HeadSpin — Deeply integrated to release lifecycle

01. Design to Build

Experience Monitoring

02. Build to Release

01. Design to Build

Design for better performing apps

Getting design right— profile experiences to decide launch strategy

Setting quantitative and measurable expectations for UX

Facilitating cross-team collaboration across design/dev/test

Ensuring predictable delivery of high quality apps

02. Build to Release

Empowering developers, CI/CD workflows

Compatibility and interoperability— testing in different geos and devices

Localization testing

Speed of resolution— reproducing issues and enabling triage

Speed in delivery and deployments

03. Release to Operate

Continuous monitoring

Analytics—information visualization & dashboards

Ensure app resilience and early issue detection

Driving customer adoption and consumption

HeadSpin Telco Use Cases

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Continuous QoE / QoS assessment framework - RF metrics & more

Monitor roaming performance client experience - inbound & outbound

Build better Digital Apps for User Experience & Cost Reduction

Ensure Device-OS-Carrier-App compatibility

Network throttling using HeadSpin Automation APIs

Assure full streaming experience on OTT Apps

Test, monitor & analyze data, voice and messaging services

Measure & monitor 5G
Experiences

Drive/walk test for local experience – Cellular/WiFi handoff

5G ultra band edge validation for an American Telecom conglomerate

About the customer

One of the largest communication technology companies in the world

Industry: Telecom

Employees: 130,000+

The challenge

Testing of streaming applications from remote locations (specifically home networks).

Edge evaluation to ensure flawless application performance

Our Solution

HeadSpin deployed an on-prem solution with iOS and Android mobile phones in each of the HeadSpin appliances. These boxes were deployed in home networks across 3 different locations in the US.

Holistic view of application, device and network performance.

Edge evaluation determined how long it would take to download and view a large file (e.g. video file) at median download speed—on 5G where available and on LTE when 5G isn’t available.

Impact

Identified application edge issues in home network

65%

Enhanced user engagement

Insights from HeadSpin allow Telstra to quickly identify potential issues, investigate and take action

The Challenge

In order to provide good customer experiences, Telstra needs to be able to measure the performance of their network in a variety of use cases (e.g. time to play Netflix video, voice call quality, messaging service performance, etc.). Historically, real-world performance data has been extremely difficult to measure. Many Telcos rely on simulations in lieu of actual network performance data—which often don’t reflect the actual user experience.

The solution

Telstra uses HeadSpin to continuously and accurately monitor real world performance—measured using real devices running on real networks. These insights allow Telstra to easily identify potential issues, investigate them, and quickly take action to improve their network—positioning the company for continued leadership.

How did HeadSpin achieve this?

Telstra uses HeadSpin to continuously and accurately monitor real world performance—measured using real devices running on real networks. These insights allow Telstra to easily identify potential issues, investigate them, and quickly take action to improve their network—positioning the company for continued leadership.

Validation of 5G compatible pre-release devices using HeadSpin

About the customer

America's largest high speed internet, video and phone providers.

Industry: Telecom

Employees: 180,000+

The challenge

Validation of 5G compatible pre release mobile devices

Ensuring holistic evaluation of devices without any security concerns

Our Solution

HeadSpin deployed on-prem appliances in client’s premises to test pre release device models

HeadSpin was deployed as part of client’s 5G lab to be used for pre validation of 5G compatible devices.

Reverse bridge was used to collect data from the devices in the field and analyzed using HeadSpin AI engine to ensure all these edge devices work as expected on all kinds of applications, device & network combinations.

Multiple device based KPIs (such as battery, voltage, CPU etc.) were analyzed

Impact

Enabled secure testing of pre release device models using on prem setup.

70%

Reduction in time to market for new device release.

HeadSpin - A Unique Platform for Digital Success

Artificial Intelligence

Expert system machine learning models for measuring performance & QoE and providing recommendations and insights.

Secure & Easy to Use

No SDK or changes to application code required. Easy to learn and use for developers, testers, ops & product teams. Enterprise-grade security.

Reference-free Video MOS

Measures the holistic subjective quality of video as it would be rated by a jury of users—only MOS on the market that does not rely on other metrics for results.

Global Device Cloud

Thousands of real SIM-enabled devices in 100+ locations worldwide—test apps under real world conditions (iOS, Android, OTT, mobile & desktop browsers).

Extensive Test Frameworks

No proprietary test framework—saves scripting efforts and avoids vendor lock in. Native to Appium & Selenium. Easy configuration using webdriver URL & device bridge capabilities.

API-driven Automation

Comprehensive library of REST APIs enables a diversity of workflows without user intervention. Including biometrics, audio, video and more.

Data & Insights

Extensive KPI data collection. Code, network, and device visibility. Ability to integrate with service management. SQL DB can be exported for external analysis.

Regression Intelligence

Build-over-build comparison across metrics, locations, devices and sessions with deep linking into regression issues. Custom annotations, metadata tagging.

Deploy Anywhere

Purpose-built appliance enables end-to-end visibility, security, flexibility, stability and portability. Hosted, on-prem, or 3rd party managed.

Get visibility into your user’s digital experience with HeadSpin

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HeadSpin for Telecom