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Applying Data Science to Infotainment Experiences

November 2, 2021
Shruti Pandey

The automotive industry is becoming more softwarized. Users expect their infotainment experiences to be on par with their mobile experiences, and building such connected experiences has become a top priority for auto and software organizations.

But what is infotainment, and what can qualify as a functioning and high-performing infotainment experience? Perhaps even more importantly, what activities and practices can teams employ to create quality, personalized infotainment experiences?