From GenAI Scripting to Real-Time CVM: Building Autonomous QA for Telco and Media Performance Testing

February 11, 2026
 By 
Siddharth Singh
Sumit Sureka
Mobile 
Group

Watch the Exclusive Webinar: How HeadSpin and Evolving Systems are Redefining QA and CVM.

Duration: 60 Minutes | Featuring: HeadSpin & Evolving Systems

The Shift from Experimentation to Autonomous Outcomes

As the industry prepares for MWC Barcelona 2026, Telco and Media enterprises are entering the IQ Era. GenAI and Agentic AI have moved beyond mere copilots; they are now delivering autonomous, measurable outcomes that redefine both Quality Engineering and Customer Value Management (CVM).In this deep-dive session, HeadSpin and Evolving Systems explore the roadmap for embedding intelligence across the entire software lifecycle and customer journey.

What’s Inside the Session:

Part 1: The Future of Autonomous QA (HeadSpin)

  • The Rise of Agentic AI: Moving from static RPA to goal-oriented agents that think and act like expert testers.
  • Scripting 2.0: Using natural language prompts to replace manual coding, reducing scripting time from days to minutes.
  • Self-Healing Automation: Eliminating technical debt with AI that adapts to UI changes and broken locators in real-time.

Part 2: AI-Powered Customer Value (Evolving Systems)

  • Predictive Churn Models: How to use unified behavioral and transactional data to improve retention outcomes.
  • Real-Time Activation: Implementing event-driven triggers for "Next-Best Action" across digital and assisted channels.
  • Secure AI Adoption: Navigating the privacy and governance requirements of sensitive telecom data.
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About HeadSpin

HeadSpin helps Telcos, media organizations, and large enterprises analyze and improve the user experience of their digital products through its global real device infrastructure, on the edge end-to-end testing, and ML-driven performance and quality of experience analytics.

The HeadSpin data science platform enables collaboration among global teams to accelerate release cycles, build for complex real user environments, and proactively detect and resolve issues whether at the code, device, or network layer. HeadSpin currently works alongside a number of global telco and media organizations today to:

  • Monitor and improve 5G user experience
  • Improve streaming experience for OTT apps
  • Test and optimize data, voice, and messaging services
  • Assess and validate device compatibility
  • Offer regression insights for accelerated development
  • Deploy software at the edge
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About Infosys

Infosys is a global leader in next generation digital services and consulting. We enable clients in 50+ countries to navigate their digital transformation. With over three decades of experience in managing the system and workings of global enterprises, we expertly steer our clients through their digital journey. Visit www.infosys.com to see how Infosys (NYSE:INFY) can help your enterprise navigate your next.