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Optimize Performance of eCommerce Apps with Automated Regression Testing

November 6, 2020
Anav Batra

Shopping cart abandonment is a significant problem for online retailers and is often a reaction to poor mobile app experiences. 7.57% of shoppers will abandon an app if the load time lasts longer than three seconds. That’s roughly $1.36 billion in lost revenue each year.

In this webinar, Anav Batra, Sales Engineer at HeadSpin, discusses how to best monitor, understand, and optimize your online shopping experiences with Nimble and automated regression testing to combat cart abandonment. We examine how one top retailer succeeded in combating shopping cart abandonment to improve user retention by 39% on iOS and 64% on Android.

Specifically, we cover:

  • Consumer expectations for eCommerce apps
  • Ways to increase user retention
  • Overview of Automated Regression Testing
  • How Nimble works to reduce cart abandonment

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 240,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

About Tricentis

Agile and DevOps have made Continuous Testing essential. Yet, software testing is still dominated by legacy tools and outdated processes—which don’t meet the needs of today’s digital transformation initiatives.

With the industry’s #1 Continuous Testing platform, Tricentis is recognized for reinventing software testing for DevOps. Through agile test management and advanced test automation optimized to support over 150+ technologies, we provide automated insight into the business risks of your software releases—transforming testing from a roadblock to a catalyst for innovation.

About HeadSpin

HeadSpin helps enterprises analyze and improve the user experience of their digital products through its global real device infrastructure, on the edge end-to-end testing, and ML-driven performance and quality of experience analytics.

The HeadSpin’s leading, enterprise-grade data science platform enables collaboration among global teams to accelerate release cycles, build for complex real user environments, and proactively detect and resolve issues whether at the code, device, or network layer.