As the industry prepares for MWC Barcelona 2026, Telco and Media enterprises are entering the IQ Era, where GenAI and Agentic AI move beyond experimentation to deliver autonomous, measurable outcomes. This shift is redefining both quality engineering and Customer Value Management (CVM).
In this webinar, we will cover:
- How AI-powered autonomous QA is replacing manual, human-scripted automation
- How natural language prompts are enabling test creation and maintenance in minutes
- How GenAI-enabled self-healing test suites adapt to real-world devices, networks, and user conditions
- How goal-driven AI agents enable IQ-enabled testing ecosystems
- How performance and customer data are being converted into secure, predictive insights
- How AI-driven intelligence enables real-time CVM use cases, including churn prediction and next-best actions
- How personalized customer journeys are being activated while meeting enterprise security and governance requirements
Join Evolving Systems and HeadSpin for this exclusive webinar to learn how to move beyond isolated AI pilots and embed intelligence across the software lifecycle and customer experience, driving faster releases, higher service quality, reduced churn, and measurable business impact in the IQ Era.
Session 1: Autonomous QA in the IQ Era (HeadSpin)
Beyond Copilots: How to use GenAI to generate and self-heal automation scripts and leverage goal-oriented AI agents to improve QA productivity.
Key Discussion Pillars:
- The MWC 2026 Perspective: Unpacking The IQ Era and why it requires a fundamental rethink of Quality Assurance
- The Rise of Agentic AI: Moving from static RPA to goal-oriented agents that think and act like real QAs and testers
- Scripting 2.0 Powered by GenAI: How natural language prompts are replacing manual coding, turning days of scripting into minutes of autonomous generation
- Eliminating Technical Debt: The roadmap for self-healing automation that fixes broken locators and adapts to UI changes in real time
- Collaborative Innovation: How HeadSpin’s AI and global real-device infrastructure serve as the ground truth for fine-tuning user experience across Telco and Media
Session 2: AI-Powered Customer Value Management in the IQ Era (Evolving Systems)
From Data to Decisions: Applying AI to Predict Churn, Optimize CLV, and Activate Real-Time Customer Engagement.
Key Discussion Pillars:
- AI-Driven Churn and Value Prediction: How predictive models for churn and customer lifetime value (CLV) are improving retention and revenue outcomes
- Data Foundations for AI in CVM: The role of unified behavioral, transactional, and demographic data in enabling accurate, scalable AI models
- Real-Time Intelligence and Activation: How AI insights and event-driven triggers are driving next-best actions across digital and assisted channels
- Secure and Governed AI Adoption: Core security, privacy, and governance principles for applying AI to sensitive telecom customer data
