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Why should gaming companies invest in game testing platforms?

The Value of Investing in Game Testing Solutions for Businesses

June 26, 2023
 Rohith Ramesh Rohith Ramesh
Rohith Ramesh

The gaming industry is experiencing an unprecedented boom, making the demand for robust game testing platforms more crucial than ever. As game development evolves to include more complex gameplay mechanics and high-quality graphics on a plethora of platforms, the necessity of comprehensive testing has become paramount.

Today, gaming apps must deliver an unparalleled user experience that seamlessly blends graphics, sound, and interface elements. Any disruption or glitch can seriously impact the player's engagement, underscoring the importance of comprehensive game testing. Testers have a challenging task at hand: they must navigate through multifaceted game environments, uncover potential bugs that could hamper gameplay, address potential security concerns, and guarantee that the game runs smoothly across an array of devices and platforms.

In the era of mobile gaming, the ability to test applications rigorously on different mobile platforms is essential. Consumers have significantly shown interest in immersive gaming experiences created by technologies like AR and VR. In fact, the augmented reality gaming industry is expected to reach a valuation of more than $385 billion this year, as mentioned in the Forbes report, ‘Time To Get Your Game On: The Future Of Online Gaming’. This rigorous testing assures the highest degree of compatibility, ensuring that players experience smooth gameplay, irrespective of their device or platform choice. Investing in a reliable game testing platform is not only an operational necessity but a strategic move to solidify customer satisfaction and loyalty.

What is game testing?

Game testing ensures the gaming experience is of high quality and free from glitches or issues before it is released for public use. It involves evaluating and verifying the functionality of a game, as well as its stability and usability. This process helps to ensure that games are released in working condition while also ensuring that any potential errors are identified and corrected before launch.

Game testing requires specialized tools, processes, and resources to be successful. It needs a robust system for checking user input (e.g., controller buttons), memory usage, graphics fidelity, audio fidelity, frame rate, latency, and more. 

As mobile gaming surges in popularity, the importance of testing mobile games also escalates. Mobile game testing, a crucial aspect of game development, ensures seamless gameplay across different devices and operating systems. This involves evaluating game functionality, stability, and usability, along with device-specific elements like touch inputs and battery usage. It also considers real-world interruptions, such as calls or messages and varying network conditions. This rigorous process ensures bug-free, immersive mobile games, fostering player satisfaction and loyalty.

What are the common game bugs or bottlenecks?

Game bugs and bottlenecks can dramatically impact the gaming experience, often causing frustration or confusion for players. 

The most common issues that are encountered in game testing include:

1. Glitches in game physics - This occurs when game physics do not behave as expected, resulting in characters or objects behaving unusually.

2. Unresponsive controls - This occurs when a player's input is not recognized, leading to a lack of responsiveness from the game.

3. Poor frame rate - This occurs when a game runs too slowly, leading to a choppy or stuttering experience.

4. Crashes or freezes - This occurs when a game unexpectedly shuts down or locks up, resulting in players losing progress or being unable to access the game altogether.

5. Texture pop-in - This occurs when textures take a long time to load in-game, resulting in objects or environments appearing to "pop in" to the game world.

6. Lag or latency issues - This occurs when the game suffers from a delay in response time, resulting in players being unable to do certain actions or having a slower-than-normal experience.

7. Audio issues - This occurs when audio in the game does not play as expected, resulting in sound effects or music cutting out or not playing at all.

8. Input delay - This occurs when there is a noticeable delay between the player's input and the game's response, resulting in a slower or less precise experience.

9. Loading times - This occurs when it takes too long for a game to load, resulting in players having to wait for the game to begin.

10. Glitches in game AI - This occurs when game AI does not behave as expected, resulting in characters or enemies behaving unusually.

Read: Why is Usability Crucial for a Good Gaming Experience?

Importance of Investing in Game Testing

Investing in game testing platforms is essential for businesses to ensure their games perform well and deliver a great user experience. Here are some of the reasons why investing in game testing tools should be a priority:

1. Quality Assurance: Game testing platforms provide developers with automated tests that can help identify issues quickly, as well as performance metrics to measure how well a game performs across different devices. This helps businesses ensure that their games are stable and ready for release day.

2. Cost Savings: Investing in good quality game testing resources upfront can prevent costly issues such as bugs and crashes from occurring after launch, saving companies money in the long run. Automated tests also help developers save time and reduce manual labor costs associated with doing extensive manual tests for each update or platform change. 

3. Improved User Experience: By using automated tools for testing video games and other gaming apps, developers can quickly identify any potential areas of improvement while ensuring that the user experience remains stable across all devices and platforms. This helps create high-quality gaming experiences that keep players returning for more. 

4. Data Analysis: With automated tests, businesses have access to detailed data about how their games are performing across different platforms and devices, enabling them to make informed decisions about future updates or changes they need to make. 

5. Video Game Ranking: Intensive testing from a reliable cloud platform can impact a video game's ranking. Quality Assurance teams consider a detailed list of parameters before issuing the final verdict, affecting how customers perceive a new game.

6. Optimizing Improvement Areas: Gaming apps often undergo frequent upgrades. Testing from a reliable platform identifies areas for improvement, extending the game's market life. Debugging on real devices without maintaining device labs makes this process more efficient.

7. Time Savings: Automated tests provide developers with an efficient way of finding bugs or other technical issues without having to manually test every device or platform combination, saving them both time and energy while providing better results overall. 

Investing in quality game testing platforms like HeadSpin's solution can help businesses produce high-quality games efficiently while minimizing risks associated with bugs or technical issues arising afterward. It provides automated tests and performance metrics and supports manual testing methods, making it possible for companies to build successful gaming products with minimal effort and cost.

Also read: How Can Integrated Game Testing Deliver Quality Experiences

How investing in game testing solutions like HeadSpin helps perfect gaming experiences 

HeadSpin provides a comprehensive data science driven Platform for testing gaming apps, ensuring that the game provides an optimal user experience. HeadSpin's solution helps obtain critical AI-driven testing insights into the performance of your game, including network issues, graphical glitches, and other potential problems that could affect gameplay. This Platform's testing capabilities help developers identify and rectify these issues before launching, thus safeguarding your game's reputation, improving its ranking, and enhancing user satisfaction.

  1. Capture custom KPIs: HeadSpin leverages unique data science capabilities that help capture and monitor critical KPIs that impact the performance and user experience of the apps. The core KPIs tracked by HeadSpin include memory and battery usage, frame rate, time to interaction, app crashes, video mean opinion score, launch time, and many more. These metrics provide insights into the user experience, enhancing gamer engagement and experiences.
  2. Pinpoint performance issues: HeadSpin's Platform helps identify the performance and functional issues before the app is released in the market. Detecting the high-priority issues and their root causes enables testers and QA teams to fix them quickly and ensure perfect gaming experiences.
  3. Test on real devices: With a robust device infrastructure, HeadSpin allows testers to access SIM-enabled devices and perform end-to-end, integrated, and automated tests in real user scenarios. 
  4. Streamline test execution and automation: HeadSpin helps automate the entire gameplay and detect malfunctions to resolve performance degradations efficiently. It helps create, execute, and automate tests on real devices and perform UX testing with recorded test sessions.
  5. Perform cross-platform testing to maintain a consistent gaming experience across various gaming devices, such as consoles, mobile devices, and Smart TVs, ensuring maximum user numbers.
  6. Monitor in-app transaction performance: with HeadSpin, gaming companies can analyze the performance of their in-app transactions. The Platform enables the automation of diverse customer user journeys, providing insights into transaction-related challenges users face while interacting with the applications. 

How HeadSpin helped a leading gaming platform improve its streaming quality through automated testing

The gaming company pinpointed four areas needing improvement for an optimized gaming performance: input latency, scaling velocity in a continuous release model, overall gamer Quality of Experience (QoE), and issue reproduction & triaging across global development and testing teams.

What did HeadSpin offer to address the issues?

Input Latency: HeadSpin empowered the company to test all gamer journeys, including account creation, management, and gameplay across global devices. This proactive problem-solving improved gamer QoE.

Scaling Velocity: Fragmented testing impeded their release speed. The company adopted Appium for unified endpoint testing and used HeadSpin and HeadSpin University for Appium training, accelerating their release pace without compromising quality.

Gamer QoE: HeadSpin's ML-based game stream analysis with Mean Opinion Score (MOS) provided insights into game stream quality, enhancing gamer QoE.

Issue Reproduction and Triage: With a globally dispersed team, issue triaging was challenging due to device and OS diversity. HeadSpin's Create Your Own Lab (CYOL) enabled the company to run automated tests on individual devices, fostering collaboration across the team.

Bottom line

Investing in reliable game testing platforms is essential for providing the best gaming experience and ensuring the success of gaming apps. Combining automated platforms and human insight ensures customer satisfaction and successful gaming apps. With proper investment in game testing, developers can be confident that their gaming apps will provide an optimal experience, engage users, and have the best chance for success in the market.

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Q1. How is Mobile Game Testing different?

Ans: Mobile game testing requires consideration of factors specific to mobile devices, such as touch inputs, device interruptions (like calls or messages), varying screen sizes, and different operating systems.

Q2. How has cloud technology impacted game testing?

Ans: Cloud technology allows for game testing across multiple devices and geographies without maintaining a physical device lab. It provides real-time feedback and streamlines the testing process, reducing time-to-market.

Q3. How does localization testing factor into game testing?

Ans: Localization testing ensures that a game is culturally and linguistically appropriate for a particular geographic region. It involves checking translated text, cultural appropriateness, compliance with local regulations, and proper functioning of region-specific features.

The Value of Investing in Game Testing Solutions for Businesses

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