With the rising number of mobile applications flooding the market, users rely heavily on ratings and reviews before installing a new app. The success of a mobile application is largely dependent on its functionality and ability to deliver an enhanced user experience. Even the slightest flaw in an app's performance could significantly impact its ratings and user adoption.
Gartner predicts that by 2025, a majority of enterprises (90%) will adopt a mixture of web, native, and hybrid mobile architectures instead of relying on a uniform approach. As a business owner, your ultimate objective should be to deliver the best possible experience to your customers. To achieve this, it is essential to conduct regular mobile application performance and user experience testing to ensure they meet the highest standards.
In this blog, we will discuss the critical role that mobile app testing plays in shaping user experience and overall business success.
How Effective Mobile App Testing Ensures High-Quality User Experiences
Why must developers focus on enhancing UX?
The primary objective of mobile app development is to expand business reach and connect with a larger audience globally. However, if the app is flawed or has a complex user interface, it is unlikely to attract users.
Here are the top four reasons for focusing on top-notch user experiences on mobile apps:
● Retaining users
In order to retain customers and ensure the success of a mobile app, it is imperative to provide users with a positive experience. When users have a seamless and enjoyable experience with an app, they are more likely to remain loyal to it and even recommend it to their peers. On the other hand, if the app fails to meet their expectations, users may become dissatisfied and abandon the app altogether, potentially even advocating for alternative options. This scenario could lead to losing business to competitors, which app owners should strive to avoid at all costs.
● Gaining an edge over the competition
In the current app market, customers are presented with a vast array of options to choose from. Users try out several apps and ultimately settle on the one that provides the best flow and is easy to use – in short, the one that delivers a great user experience. To distinguish your app from the competition and attract more customers, offering an excellent user experience is crucial.
Read: Navigating the Age of Digital Acceleration by Leveraging Robust QA Automation
● Improving user engagement
A superior user experience can lead to increased app usage frequency. When an app receives positive reviews, it encourages users to explore its features more extensively and provide valuable feedback.
● Protecting brand reputation
Providing a substandard user experience can harm a brand's reputation, whereas delivering a stellar one can enhance it. In today's world, word-of-mouth travels rapidly through social media platforms, and therefore, it is crucial to ensure that people are talking positively about the app's ease of use and sleek design rather than complaining about its confusing interface or challenging navigation.
Optimize Digital Native Apps’ Performance with Early Issue Detection
How Can SREs Ensure Flawless UX In Mobile Apps?
Thorough mobile app testing is crucial to avoid critical bugs leading to a poor user experience, especially for new users. First impressions can make or break an app's success, as any unexpected app crash or functionality bug can result in immediate uninstallation.
Mobile app testing involves extensive testing on various devices, platforms, and networks, as well as scenarios such as low battery and poor connectivity, to ensure the app is reliable, robust, and user-friendly.
In general, effective mobile app testing must include the following:
- Examining app performance on different operating system versions
- Testing app display in both portrait and landscape modes
- Confirming app compatibility and performance under specific settings
- Ensuring compatibility with mobile sensors like the gyroscope, accelerometer, GPS, etc.
- Evaluating app GUI (menus, dropdowns, navigation buttons, etc.) for proper functionality
- User experience testing under various conditions and user inputs
Investing in mobile app testing leads to a seamless and successful app that provides a better user experience and meets user expectations.
Read more: User Experience Testing - A Complete Guide
Major Challenges Testers Face While Conducting Mobile App Testing
Mobile app testing is a challenging and time-consuming process that requires careful attention to detail across all platforms. While there are various approaches to testing, developers must prioritize delivering high-quality products that meet user expectations. The diversity of testing methods presents challenges for testers as they navigate the pros and cons of each approach.
In this context, it is worth examining the main challenges encountered by mobile app testers.
1. Multiple device and OS types
Mobile app testing faces a significant challenge due to device fragmentation, as the number of active apps running an app constantly increases. This poses difficulties for testing teams, who must ensure that their applications run smoothly across various devices. Additionally, testing teams must provide that the app can be deployed across different operating systems and their multiple versions. In order to achieve this, organizations must have access to an extensive infrastructure consisting of mobile app testing solutions and a physical hub of popular devices, which can be a considerable investment for early-stage startups.
Check: Calculation of RoI in Mobile App Automation Testing
2. Varying screen sizes in devices
In the smartphone market, screen specifications vary widely, with multiple variants of the same model having different resolutions and sizes. The varying screen sizes can significantly impact an app's appearance and functionality on different devices. This poses a complex mobile app testing challenge since developers must ensure that their apps are adaptable to various mobile screens. This involves resizing and adjusting the app to multiple screen resolutions, maintaining consistency across all devices.
3. Different mobile app types
Between the three main types of mobile apps — native, web, and hybrid —testing- each type presents unique challenges for technical teams. When different types of apps are tested together, the complexity increases, making the process more cumbersome. To alleviate some of the stress, automating repeated regression tests can be an effective solution.
Also check: 6 Tips to Enhance Cross-Browser Device Testing
4. Network bandwidth issues
Mobile network bandwidth testing is a crucial aspect of mobile app testing. It is not enough to achieve high-speed app performance in today's world. An app that cannot handle fluctuating bandwidth speeds can result in poor data communication and slow response times.
The testing team must test the app in different network environments to ensure an app can handle various network conditions and deliver a seamless user experience. This will help them understand how the app performs across multiple bandwidth conditions, allowing them to optimize it accordingly and improve its overall sustainability.
5. Evolving expectations of users
Smartphone users have varying expectations regarding the functionality of their devices, prompting companies to offer different models to cater to their target audiences. This diversification creates corresponding expectations regarding the features and capabilities of the applications that run on these devices. Moreover, users regularly request new updates to improve the experience. As developers strive to meet these demands and ensure optimal user experience and business performance, testing teams face the challenge of keeping up with the constantly evolving features of mobile applications. This can result in prolonged testing procedures in some cases.
How QA Teams Can Overcome the Challenges of Mobile App Testing
Here are a few solutions to help you overcome the above mobile app testing challenges.
● Using emulators
Emulators are a popular option for efficient and cost-effective mobile app testing, but they may not always produce accurate results. These software tools allow testing without installing the app on a physical device. Once installed on a development machine, an emulator can be used to run multiple tests.
It is important to note that while emulators are useful for initial testing, they cannot replace the need for real devices. Differences in hardware and operating systems mean that emulators cannot replicate all the features of actual devices, such as touch gestures and accelerometers.
● Leveraging cloud-based mobile app testing platforms
Companies with strict app testing requirements may benefit from establishing a dedicated infrastructure to support their needs. This can include setting up a physical lab with various mobile devices featuring different specifications and a cloud-based mobile app testing system. Together, this powerful combination provides a robust solution for in-house app testing.
Learn more: Merits of the on-prem real device and real device cloud for mobile app testing
Perfect the Digital Experiences of Your App Users With Robust Mobile App Testing Powered By HeadSpin
Leverage HeadSpin's advanced mobile app testing capabilities to:
1. Detect UX Issues with Custom KPIs
HeadSpin offers an AI-driven testing Platform that collects data on user experience metrics such as packet-level network data and device KPIs. This data is analyzed to provide actionable insights for companies. Additionally, companies can customize KPIs to collect data on issues, time series, session videos, and packet-level details to improve their applications and deliver perfect digital experiences.
2. AI-based Testing and Data Science Insights
HeadSpin's AI-based testing Platform helps organizations collect data science insights on their app performance. This enables companies to improve their app's user experience and create strategies accordingly. With features such as time series, session videos, issue cards, and packet-level details, QA teams can proactively identify problems. HeadSpin's solution allows enterprises to develop and test their applications faster, gaining a competitive advantage.
3. Global Testing Capabilities
HeadSpin's global device infrastructure allows companies to execute automation testing on real devices and networks in 90+ locations worldwide. This eliminates costly device infrastructure and enables efficient parallel testing on multiple iOS or Android devices. The Platform also supports scheduled automated or manual tests, saving time and effort.
4. Automated Testing
HeadSpin integrates with Appium, Selenium, and Appium Inspector to simplify mobile testing. The Platform's automation API includes audio and video capture capabilities to assess application quality at scale. HeadSpin also provides a comprehensive automation instrumentation suite for biometrics testing, including fingerprint and Face ID recognition.
Summing It Up
Given the high market competition, developers must create user-friendly, scalable, and high-quality applications to differentiate their apps. Mobile app testing ensures the application's quality, functionality, and user experience. User experience testing for mobile apps helps improve user satisfaction, reduce app abandonment, and lead to increased revenue. By testing and addressing any issues or bugs, developers can provide a better user experience, increasing customer loyalty and brand reputation.
HeadSpin's comprehensive testing Platform facilitates thorough testing of your mobile app's performance and usability, enabling you to deliver perfect digital experiences.
Q1. What is the role of Appium in mobile testing?
Ans: Appium is a versatile mobile testing automation framework that allows developers to write tests in their preferred programming language and test framework. It provides access to back-end APIs and databases and can be used with various programming languages and client libraries, including Selenium WebDriver.
Q2. Is coding necessary for mobile testing?
Ans: To perform automation or white box testing, testers must possess proficient coding skills. This is because such testing requires knowledge of programming concepts such as statement coverage, code coverage, and cyclomatic complexity, along with expertise in database management.
Q3. What are the elements that comprise mobile testing?
Ans: To test a mobile device, we examine its hardware, software, apps, widgets, UI, and properties. Popular mobile OS options include Android, iOS, Blackberry, and Symbian.